SpinetiX – Redefining Point-of-Sale Messaging with Smart Consumer Attention Management.

Coca-Cola HBC Russia employed innovative digital signage technology from SpinetiX to redefine in-store messaging

In a feat to differentiate their product line of drinks on supermarket shelves at a major Moscow supermarket with fantastic results.

The brand was looking for an easy to use cutting-edge system. In particular, the project had to:

• Improve (non-alcoholic ready-to-drink) sales from in-store shelves
• Employ smart marketing technologies, namely, an easy-to-use consumer attention management system
• Feature ability to plan, preview, and deliver advertising messages easily
• Include data-driven content that auto-updates and is operated remotely, eliminating the need for on-site presence
• Be a scalable future-proof solution easy to replicate across multiple locations
• Make use of reliable fault-free equipment for 24/7 use in public
• Fit a tight deadline of two weeks to deliver project installation from content setup to completion

The Solution Consisted Of:

• ILCD video wall on top of the shelves (to draw attention from afar)
• LED shelftalkers
• SpinetiX HMP players – hidden, yet at the core of the installation
• SpinetiX Elementi software to manage content remotely
• Data-driven real-time content made with Elementi

For more information on Spinetix products, get in touch with our specialist sales team on 1800 00 77 80