Elite Event Technology Joins JBL Tour Summit 2026

Elite Event Technology’s Darren Russell Joins Global Touring Leaders at JBL Tour Summit Ibiza

With the VTX A-Series deployment fully configured and the team trained, Elite is ready to bring touring-grade JBL inventory to market — across its own productions and as dry hire to the broader industry.

Sydney, Australia – June 2026 – Getting invited to JBL’s Tour Summit isn’t a marketing exercise. The event draws the owners, operators, and production directors who move audio at the highest level of live touring — people whose equipment decisions show up on riders, and influence system deployments world-wide. When Darren Russell, Owner and Managing Director of Elite Event Technology, was invited to Ibiza as part of the 2026 cohort, it was a recognition that Australia now has a seat at that table.

That recognition came with weight behind it. Russell wasn’t there simply to observe. He was asked to join the event’s industry panel — a forum where the global touring community examines where the business is headed, what the market demands, and what high-performance production looks like in different regions. For an Australian operator to contribute to that conversation is significant. For that operator to be asked to lead part of it is something else entirely.

Harman and JBL created an environment where real conversations happen. The connections made in Ibiza — with operators and decision-makers who are running some of the world’s most demanding tours — are the kind that take years to build otherwise. Being asked to speak on the panel was an unexpected honour, and it reflects the trajectory Elite is on.”

— Darren Russell, Owner and Managing Director, Elite Event Technology

VTX: Configured, Trained, and Ready to Work

A Fleet Expanding in All Directions

With Elite firmly embedded as a strategic partner for HARMAN and JBL in Australia, it made sense for Darren and Elite to continue broadening their investment.

The timing is deliberate. Elite has been scaling its geographic footprint — with operations now spanning Canberra, Sydney, and the Illawarra — and the deployment of VTX, SRX and PRX systems gives each location the tools to serve its market independently. The result is a fleet that now operates coherently across the full spectrum of Elite’s client base, from mid-scale festival stages to arena-level productions.