A Game-Changing Complete System Solution

Creating Superior Audio, Video, and Digital Experiences in Stadiums

Live entertainment transports audiences to a unique and exhilarating world, letting them escape their everyday routines and fully immerse themselves in the moment. A crucial element of this experience is the sound—clear, powerful, and emotionally impactful.

To achieve this, modern stadiums rely on advanced sound and video systems that deliver exceptional clarity, creating an immersive environment where fans can feel the action, hear every word, and lose themselves in the spectacle.

MadisonAV and its world-leading brands have established themselves as leaders in creating superior audio and video experiences for stadiums, leveraging cutting-edge technology and expert engineering to transform how audiences hear, see, and feel live events.

High-Fidelity Audio for Dynamic Soundscapes

Stadiums and arenas are about much more than just delivering engaging matchups, a significant amount of time is spent designing and delivering impeccable customer experiences throughout the venue. From the time guests arrive until the moment they leave, venues need a dynamic and intelligible system that ensures every seat in the house sounds great. From bars, restaurants, and luxury suites to merchandise shops, concourses, and even restrooms – every space visited by customers should be richly and clearly heard.

High-fidelity sound systems ensure that every frequency—from the deepest bass to the highest treble—is delivered with clarity and power. MadisonAV uses JBL Professional loudspeakers, known for their high performance and reliability, to handle the unique acoustics of stadiums and arenas. These systems accurately reproduce a wide range of frequencies, creating a natural, comfortable, and exciting audio environment for the audience.

Understanding EQ Principles for Stadium Sound Systems

Achieving high-quality audio in a stadium setting requires a deep understanding of equalisation (EQ) principles. EQ is the process of adjusting the balance between different frequency components of the sound, ensuring that the audience hears a well-rounded mix regardless of their location in the venue.

Bass Frequencies (20 Hz - 250 Hz): Bass frequencies are crucial for creating a sense of impact and depth in audio. However, managing bass in a large space can be challenging due to the way low frequencies travel. They can sound overpowering up close but fade away at a distance. Carefully calibrating bass levels using JBL Professional subwoofers and Crown Audio amplification systems, ensures they are powerful yet balanced, allowing the audience to feel the music without it becoming overwhelming.
Midrange Frequencies (250 Hz - 4 kHz): The midrange is where most of the important audio information resides, including vocals and key instrumental sounds. Properly tuned midrange frequencies ensure that announcements, music, and other critical audio elements are clear and intelligible. In stadiums, getting the midrange right means fans can easily understand referees’ calls, announcers’ descriptions, and any other spoken word content.
High Frequencies (4 kHz - 20 kHz): High frequencies add clarity and detail, allowing audiences to hear the finer aspects of sound, such as the sharpness of a snare drum or the sibilance of speech. Crown Audio amplifiers help to enhance these frequencies, creating a bright, crisp audio experience that enhances overall clarity.

Spatial Audio Design for Comprehensive Coverage

Effective sound coverage in large venues requires meticulous planning and design. MadisonAV leverages JBL Venue Synthesis 3D acoustic modelling software to simulate how sound will behave in a space, considering factors such as the shape of the stadium, materials used, and seating arrangements.

This advanced modelling software allows sound engineers to visualise sound dispersion and refine speaker placements, ensuring comprehensive coverage with consistent audio quality. By positioning JBL Professional speakers strategically throughout the stadium, we ensure that sound reaches every seat, eliminating dead zones and providing an optimal listening experience for all attendees.

Dynamic Control for Versatile Sound Management

Modern sound systems are not just about hardware; they are about control. MadisonAV integrates BSS Digital Signal Processing products to offer real-time audio processing and routing adjustments to the sound system, accommodating different types of events and varying crowd sizes.

This dynamic control ensures that the sound system can be customised to meet the specific needs of each event, whether it’s a major sporting event, a concert, or a public speaking event.

Philips Professional Display Systems for Engaging Visuals

Philips Professional Display Systems deliver high-resolution visuals that captivate audiences.

MadisonAV integrates these displays strategically throughout stadiums, from concourses to seating areas, ensuring clear and vibrant imagery that enhances the spectator experience. Whether broadcasting live action, replays, or interactive fan content, these displays keep fans engaged and connected to the event.

SpinetiX Digital Signage Solutions for Dynamic Content Delivery

Digital signage plays a crucial role in guiding and engaging stadium audiences.

MadisonAV employs SpinetiX digital signage solutions to deliver dynamic, customisable content across multiple displays. This technology allows stadiums to broadcast real-time updates, advertising, directions, and more, creating a versatile and interactive fan experience. With seamless integration into the stadium’s visual ecosystem, these signage solutions enhance communication and keep fans informed.

AMX Video and Control for Seamless Integration and Management

AMX video and control solutions provide powerful, user-friendly management of stadium video and audio systems.

MadisonAV utilises AMX to streamline the control of multiple video feeds, displays, and sound settings, offering the flexibility to switch between event modes quickly and efficiently. This advanced control system ensures smooth transitions between live feeds, pre-recorded content, and in-game animations, enhancing the overall visual impact of the event.

Creating Transformational Experiences with MadisonAV

The right combination of audio, video, and control systems can turn an ordinary event into an extraordinary experience. By combining high-quality JBL Professional speakers, Philips Professional displays, Crown Audio amplifiers, SpinetiX digital signage, and AMX control solutions, MadisonAV delivers soundscapes and visuals that are not just heard and seen but felt. Their expertise ensures that every audience member, regardless of their seat, experiences an environment that is powerful, clear, and immersive.

MadisonAV continues to push the boundaries of stadium audio and visual technology, using innovative solutions and a deep understanding of design to create memorable experiences. Whether it’s the electrifying roar of a crowd, the crisp visuals of a live feed, or the dynamic updates of digital signage, MadisonAV ensures every element works together to enhance the overall spectacle.

For any stadium seeking to elevate its audio, video, and digital signage game, MadisonAV offers the expertise and technology to make it happen, transforming venues into places where sound and sight become a central part of the experience. Connect with MadisonAV to discover how they can enhance your audience’s experience with superior audio, video, and control solutions.

Twickenham Stadium, England

Twickenham Stadium, home to England Rugby since 1907, required an upgraded sound system to enhance both the fan experience and safety compliance. The Rugby Football Union (RFU) partnered with Vanguardia to design a system that provided high sound pressure levels for entertainment and clear intelligibility for life safety announcements.

The solution featured JBL Professional’s VLA Compact line array and AWC cabinets, powered by Crown Professional’s DCi series amplifiers with DriveCore technology, all networked over Dante for efficient audio distribution. The new system met British standards for PA/VA systems and significantly improved the audio quality for every seat, enhancing the overall fan experience for rugby matches, concerts, and other events.

Read the full case study here.

UBS Arena, New York

Opened in 2021, UBS Arena in Long Island is a multi-purpose venue that hosts the NHL’s New York Islanders, basketball games, concerts, corporate events, and professional wrestling. To enhance audio quality across the venue, the arena features a cutting-edge sound system comprising over 950 JBL loudspeakers, including VTX A12 speakers and S28 subwoofers for the main bowl, as well as PD Series, AWC Series, and VRX Series loudspeakers in balcony, concourse, back-of-house, and delay positions.

This advanced setup, powered by Crown I-Tech Series and DCi Series amplifiers and managed with BSS Soundweb London devices, has significantly improved the audio experience by delivering powerful, clear, and balanced sound throughout the arena, ensuring fans enjoy high-quality audio at every event.

Read the full case study here.

Tottenham Hotspur Stadium, England

Tottenham Hotspur aimed to provide an exceptional audio experience for their newly constructed 62,000-capacity stadium, which opened in April 2019. To achieve this, they implemented a comprehensive stadium audio solution featuring 156 JBL VLA-C2100 two-way full-range loudspeakers, 54 JBL VLA-C125S subwoofers, 196 JBL AWC82 all-weather loudspeakers, 140 Crown DriveCore Install amplifiers, and over 3,500 JBL Control Contractor speakers throughout the venue. Audio is mixed on a Soundcraft Vi1000 digital mixing console and monitored with JBL LSR 305 powered studio monitors.

This advanced system has greatly enhanced the audio quality at the stadium, delivering clear, powerful, and well-balanced sound for every seat, providing fans with an immersive audio experience that matches the stadium's world-class facilities.

Read the full case study here.

Allied Esports Arena Las Vegas

The Allied Esports Arena Las Vegas, a 30,000-square-foot multi-level facility located at the Luxor Hotel and Casino, was designed to provide an unparalleled experience for esports competitions and gaming enthusiasts. The arena features a competition stage, telescopic seating, gaming stations, VIP areas, bars, state-of-the-art streaming and production studios, an interactive retro gaming area called "The Dome," and a front lobby with additional gaming setups and a virtual reality station.

To deliver a world-class audiovisual experience, Allied Esports implemented a custom setup with JBL Professional loudspeakers, Crown amplifiers, BSS audio processors, AMX control systems, and Martin lighting fixtures. This solution has enhanced the arena's ability to host high-profile esports events, providing immersive audio and visual experiences that engage both players and fans, and setting a new standard for esports arenas worldwide.

Read the full case study here.

Jubilee Stadium, St. Petersburg

Jubilee Stadium, known locally as "Yubileiny," is a prominent multifunctional arena in the heart of St. Petersburg, Russia, hosting a diverse range of events such as hockey games, concerts, festivals, conferences, and sports championships. To enhance the visitor experience and streamline communication across the venue, the stadium implemented a new AV information system using SpinetiX's comprehensive digital signage solutions.

This upgrade involved installing over 20 SpinetiX HMP350 players across key areas, including the central lobby, food court, entrances, and box office. Managed centrally via SpinetiX Elementi M software, the digital screens provide dynamic content and real-time information, seamlessly integrating with the stadium's internal systems to display event notifications and synchronised alerts. This flexible digital signage solution has significantly improved the stadium’s ability to manage diverse events and enhance visitor engagement.

Read the full case study here.

Paris La Défense Arena

Paris La Défense Arena, the largest concert hall in Europe and home to the French rugby club Racing 92, is a multi-use megastructure capable of hosting up to 40,000 guests. Opened in 2017, it features a versatile setup for rugby, concerts, and other events, alongside commercial spaces, student housing, and restaurants.

To enhance the guest experience and maintain a sleek, consistent look throughout the asymmetrical venue, the arena was outfitted with 318 Philips displays by PPDS in collaboration with BforPro. These displays provide essential information, including directions, seating, schedules, and promotional content, and are used for player training analysis and press conference coverage. The digital signage allows for easy content updates, remote software upgrades, and multi-language support, ensuring a dynamic and engaging environment for all visitors.

Read the full case study here.

Harlequins Rugby Union

Harlequins Rugby Union, a Gallagher Premiership club with a history dating back to 1866, has partnered with PPDS as its Official AV Supplier since 2019. Philips professional displays have been integrated throughout the Twickenham Stoop stadium and the Harlequins Training Centre, enhancing both game-day experiences and training environments.

The installation includes a high-impact dvLED wall in the Debenture Lounge, digital signage and videowall displays in hospitality suites, MediaSuite TVs in boxes, and H-Line high-bright displays in the fan zone. These displays deliver up-to-date stats, entertainment, and information, and support community engagement and education programs. This partnership reflects a shared commitment to high performance and innovation, delivering a dynamic audiovisual experience for fans and players alike.

Read the full case study here.

JBL Professional

Professional Installed Sound – A Journey of Engineering Excellence

When it comes to the listening experience, JBL never ceases to push the boundaries. From its inception 75 years ago, the brand has grown to become synonymous with epic sound, revolutionising the way we listen. And while the enjoyment is instinctive, the science behind each and every innovation is precise and methodical. Passionate and gifted engineers and designers around the world devote themselves to developing JBL products and solutions that take listening to the next level - and they’ve been doing it since day one.

A Game-Changing Complete System Solution

In order for stadiums and arenas to give spectators a truly immersive experience, the venue needs integrated audio, video, and lighting technology throughout. From the moment guests drive up to when they leave, innovative and easy-to-manage audio, video, control and lighting crafts an engaging and reliable experience that allows stadium operators to focus on creating a lasting experience. Explore these solutions by downloading the design guide.

For sports fans, there’s nothing quite like the feeling you get when you walk into the stadium or arena on game day to cheer on your favorite team. From outdoor football, baseball and soccer stadiums to indoor basketball and hockey arenas, the thrill of being among thousands of fans all gathered for the same reason is a visceral experience unlike any other. Anyone who’s attended such an event can tell you that the noise from the crowd alone can reach overwhelming volume levels.

JBL provides many types of speakers that can be used as main speakers in various types and sizes of stadiums, in smaller distributed systems, and of course the wide variety of back-of-house applications.

AWC Compact & AW Series All-Weather for outdoor areas and small to medium-sized stadiums. These high-power, lightweight, two-way, full-range systems are built for a wide variety of all-weather applications.
SLP Sleek Low-Profile Speakers for use in concourse and guest suite spaces.
PD Series Precision Directivity Large-Format Point Source Speakers for medium to large stadiums. These loudspeaker systems consist of four horn-loaded 15″ two-way systems and one dual 15″ subwoofer and include horn coverage patterns of 40°x40°, 60°x40°, 60°x60°, and 90°x50°.

AE Application Engineered speakers with a wide selection of configurations and coverages
CBT Series column speakers for definable vertical patterns with wide horizontal coverage
VLA Compact Series Line Arrays for use in large stadium applications. They are designed specifically for permanent installation applications requiring even coverage, high intelligibility, and audio levels capable of overcoming crowd noise.
A wide variety of commercial installation speakers – ceiling, surface-mount, pendant, landscape, and others.

AMX

From luxury suite solutions to concourse AV support to facility technology management and more, AMX ensures that stadiums and arenas deliver spectators a truly immersive visitor experience that is streamlined, secure and reliable. From the time guests arrive until the moment they leave, innovative centralised and networked AV distribution, simple-to-manage user interfaces and effective, efficient resource management technologies are working behind the scenes to craft engaging experiences and ensure simplified support.

Luxury Suites

Luxury suites cater to very discerning guests which is why many of the world's most high-profile stadiums and arenas trust AMX to elevate the luxury suite experience. Our award-winning distributed AV solutions ensure that AV content is delivered beautifully and reliably to every suite and our gorgeous touch panels make sure accessing AV content and controlling the volume, climate and lighting is just as seamless.

Concourse AV

With guests spending a significant amount of their time visiting areas like concessions, restrooms, merchandise shops and walking to and from their seats and suites, AMX has developed a portfolio of support solutions that ensure that audio, video and lighting can manage the atmosphere, keeping it energetic and exciting while being incredibly simple for staff to manage – whether located onsite or remotely.

Facility Technology Management

AMX facility technology management solutions help monitor, maintain and manage all your devices, systems, suites and guest areas from a centralised location or from anywhere in the world. Your staff can also be notified of upcoming maintenance issues before they cause an interruption and are always watching your bottom line when it comes to monitoring and adjusting energy usage.

BSS Audio